Apparel store
Twill Studio · Apparel label with a showroom
Try Filter by garment and size, open an overshirt, read the size guide, choose an available colour and size and place a sample order.
In this example
Your own online store, built around what you sell
We are a Bangkok studio that builds online stores for retail and direct-to-customer brands. Customers browse your products, choose a variation and order from you directly, with payment through your own account.
Do you need a website as well as a store?
Usually not
An Online Store carries the brand's own pages: its story, its collections, how to reach you. If the goal is selling, the store is the website.
Worth it when
You sell mainly through stockists or a showroom and want to present the collections without a cart. That is a Business Website, and it can be extended with a store later.
What gets in the way of selling online
Orders come in by chat, one conversation at a time
Online store Customers choose and order by themselves, and you get each order with a LINE notification.
Customers ask about size, fabric and care before they buy
Online store Each product page answers them, with its variations and whether each one is available.
You sell only through a marketplace or a social page
Online store Your own store, with a customer database and the payment account in your name.
What a product page has to answer
The example is a clothing label, so its pages answer what clothing shoppers ask. Yours would answer what your customers ask.
- Size and fit
- A size guide, and the variations on offer.
- Material
- What it is made of.
- Care
- How to look after it.
- Availability
- In stock, low or sold out, for each variation.
- Getting it
- Pickup or delivery, chosen before the order is placed.
Stock states come from the store's own product data.
Not part of Online Store: standalone inventory software, marketplace or social-channel integrations, and abandoned-cart automation
The smallest useful start
Start with the store
If the goal is selling products, the store comes first. It has the catalogue, payment through your own account, promotions and customer orders.
Online storeYour own online shop: View productAdd when you need it
Only if you take showroom fittings or appointments. They are an optional service, not a required part of a store.
You can leave out
Usually not needed beside a store, for the reason above.
Not needed to start. The store has its own product and order screens. A dashboard is for one view across a store and something else, such as bookings.
More examples for a retail brand
Apparel brand website
Twill Studio · Apparel label with a showroom
Try Open a collection, look at a piece, read its fit and care notes, then follow the labelled link to the same piece in the shop example.
Showroom fittings
Twill Studio · Apparel label with a showroom
Try Start from a piece you like, choose a fitting appointment, pick a free session and review the booking with that piece listed.
Retail orders dashboard
Twill Studio · Apparel label with a showroom
Try Filter to pickup orders, open one, check the size and colour and mark it ready for collection.
Each example shows one product. They work together, and none of them requires the others.
Client work
We have no client Online Store to show yet. The nearest commissioned work is a florist's website with an order form, built as a Business Website.
Little House Flower
Florist · Nonthaburi
The shop's official site, with an order form that confirms only once the order is received.
The examples on this page are fictional: invented businesses with sample data, made to show how each product works. They are not client work. Work that businesses have commissioned from us is on the Work page.
See client workQuestions
Do you build websites for florists?
Yes. Little House Flower is a commissioned florist website with an order form, shown on this page. It was built as a Business Website. A full online store with payment is a separate scope.
Does a florist need a full online store or an order enquiry form?
Start with how the shop confirms an order. If staff need to check the flowers, arrangement and requested date first, a website with an enquiry form may be enough. If customers should choose listed products and pay online, scope an Online Store, including the shop's product, payment and delivery rules.
Can a retail website start with enquiries and add ecommerce later?
Yes. Business Website can be extended with an Online Store as a separate scope. We first confirm which products customers can order themselves, their variations and availability, and the payment and delivery process. An enquiry does not by itself mean the shop has accepted the order.
Tell us what you sell
Describe what you want to improve and see which products fit, or talk to us directly.