Business guides
What should a website cost? When is a chatbot useful? Which parts of a system do you actually need? Start with the question in front of you.
Each comparison sets out how the two approaches work day to day, what changes for your team and when the simpler one is enough. The bigger option is not always the better one.
A PDF menu or an editable web menu · A QR menu or QR table ordering · A booking request or a confirmed booking · The screens a product comes with, or a dashboard across systems · Fixed LINE replies or an AI assistant
Start with what the website needs to do. A page that introduces a business and a website connected to bookings or orders involve different work. O2 quotes each project individually, so this guide explains what to compare instead of giving a price that may not fit your business.
Read the guide: How to budget for a website and compare quotes
A Facebook page and a business website can serve different moments in the same customer journey. Decide what is missing before adding another channel: a clear explanation of your services, information in another language, a dependable place to send enquiries, or a booking path customers can understand.
Read the guide: Do you need a website if you already have Facebook?
Guests open a restaurant website with a few practical questions: what you serve, when you are open, where you are and how to book. This checklist covers what a restaurant or café website should answer first, in Thai and English, and what to agree before anything is built.
A published website is not automatically indexed, and an indexed page is not guaranteed to appear for every search. First establish which step is missing. Google's search process separates crawling, indexing and serving results; each calls for a different check.
A bilingual website is two sets of pages that search engines have to find, read and tell apart. Most problems come from a few settings: one address serving both languages, language versions that do not point to each other, or Thai pages that are only half translated. This checklist goes through them in order.
Read the guide: How do you set up SEO for a Thai and English website?
SEO quotes vary because the work varies. A site search engines cannot read needs fixing first; a sound site may need new pages; a bilingual site needs both languages done properly. O2 quotes SEO for each website, so this guide explains what moves the scope instead of giving a number.
A booking form collects a request. A usable booking workflow also tells the customer what happens next and gives staff a clear way to act. Whether you run appointments, restaurant reservations or venue bookings, write the rules below before deciding which screens or features to build.
Read the guide: What should an online booking system include?
A QR code is the doorway. What happens after a guest scans it determines the system you need. A readable menu solves access to information; ordering adds a workflow the team must operate. Start with where guests or staff get stuck during a real service.
Read the guide: QR menu or QR ordering: choose around your service
A spreadsheet is not a problem just because it is a spreadsheet. The decision is about whether your team can reliably find a customer's history, own the next action and follow through. Look for repeated breakdowns in that work before investing in a different system.
Read the guide: CRM in Thailand: when is it time to move from Excel?
Start with one operational problem, not a list of modules. An ERP decision becomes clearer when you can show where orders, stock or staff work lose their shared record. Compare options using the same workflow and written requirements, including the exceptions your business handles every week.
Read the guide: ERP in Thailand: ready-made or custom, which fits your business?
Choose around the questions customers actually ask. A fixed answer can be enough for a simple request; a wider range of questions may call for an assistant using approved business information. Both need current answers and a clear route to a person when the conversation goes beyond their scope.
Read the guide: LINE auto-reply or AI chatbot: what do you need?
Most useful AI automation in a small business is unglamorous: answering the questions customers ask every day, writing down what they need and passing them to the right person. These examples show where it fits and where it does not. What you can open on this site is a set of written sample conversations and O2's own adviser; none of it is a client result.
Read the guide: What can AI automation do for a Thai business?
Tell us how the work runs today. We can discuss a useful first step and what should stay with your existing tools.